“You know what the funniest thing about Europe is? It’s the little differences. I mean, they got the same shit over there that we got here, but it’s just there, it’s a little different.”
― Vincent Vega, Pulp Fiction

[14-05-25] Jesus, Brussels again. I’ve been making this godforsaken pilgrimage for over a year and a half now — a regular descent into the bureaucratic underworld — ever since I signed on as a freelance journalistic gun-for-hire for some lean and hungry M&A startup out of Belgium. Side hustle to my main gig as Chief Editor for the more ‘respectable’ Dutch M&A outfit.

I checked into a hotel that looked like it hadn’t seen a fresh sheet since the Euro was introduced. A tight-budget startup means no minibar, no frills, no apologies. I scouted the bathroom for survival tools — wound up dumping the garbage can and using it as a makeshift ice bucket. Cold water from the shower, the poor man’s fridge. Cracked open a beer. Sat by the window and watched the Vlerick Business School across the street where I would attend an event later on – like a man waiting for the electric chair.

This city… it pretends to be something, doesn’t it? Capital of the European Union, epicenter of bureaucratic posturing. The flags are everywhere, waving like they know something we don’t. And the police — too many of them. Not the fun kind either. The serious, jaw-clenching, armored kind. I had the creeping suspicion war was sneaking in through the back door. Putin’s slithering shadow stretching over Europe, and these people — god bless them — are busy sipping wine and debating organic cheese subsidies.

We’re about one autocratic handshake away from the world catching fire, and no one’s really ready. Not here. Not back home. The Americans? Jesus, we’ve got that orange carcass still stinking up the joint. The man’s a threat to civilization, and I don’t say that lightly. But dictators don’t die quietly. They collaborate. And when they do, history tells us what comes next: fire, blood, and desperation.

Still, I get by here. Brussels is manageable for a Dutchman with a functioning liver and low expectations. The French is thick in the air, but there’s an international wash over it all. In M&A circles, at least, the Belgians tolerate us — maybe even prefer us to their own Walloon kin. Some speaker at the conference said Flemish dealmakers would rather do a deal in Amsterdam than in Liège. Culture clash, he said. Closer to the Dutch. I nodded. We’re all weirdos in tailored suits.

But under the gloss? This city’s bleeding. Homeless people tapping on your windshield at red lights, begging for spare change while banks loom overhead like glass castles. The façades look slick, but peer behind the curtain and you’ll see peeling paint and ignored rot. Still, Brussels feeds you. Every kind of restaurant. Every shade of hunger. Less charm than Antwerp, maybe, but more bite.

After the conference, I drifted toward the ghost of the Metropole Hotel at Brouckère Square. Closed for renovations. They say it’ll open again later this year. Last time I was here, I snapped some photos — a kind of spiritual homage. You see, in 1927 this place hosted the Solvay Conference — Einstein, Bohr, quantum mechanics, the whole mad circus of theoretical physics. And I plan to return in 2027, one hundred years later, to write where the debate has gone since. An essay. A novella. Something unhinged but honest. Because guess what? The issue is still far from settled.

That thought spiraled into another: Free-Consciousness, my pet project. My Frankenstein. I launched the site last year after seven long years of mental spelunking. Wrote the big one — my theory on consciousness and reality. Put it out there. Hit ‘publish’. Thought the gods would not take notice. They didn’t. And that’s the rub. The writing is the easy part. It’s the screaming into the void that eats you.

Nobody tells you how much blood promotion takes. Daily work. Daily hustle. I’m not doing that. I admit it. I’ve got too many hobbies, too many dreams, and too little interest in turning my brainchild into a full-time marketing campaign. So it sits there. Like a loaded gun on the nightstand. Waiting.

But I keep moving. Blogging keeps the rust off. And video — that’s the new itch. I’m starting to get a taste for it. No production machine yet, but what’s coming down the pipeline is damn good. Trust me. There’s energy there. More momentum than Free-Consciousness, for now. But I haven’t given up on either. Not yet.

Even if no one reads, clicks, or shares — it’s worth doing. Soul in the Game, as Taleb says. Not skin. Soul. You do it because the act is holy. You put your guts on the page and make it sing. I bring that same madness to everything — journalism, blogging, my family, my cats, my dreams, even my juggling. Yes, juggling. Try it while lucid dreaming. It’ll change your whole view on reality.

Later that night, the pull of divine intoxication brought me to Beer Central. Oh man. The Belgians. Say what you want about the country, but these motherfuckers can brew. 333 bottles on offer. I tried four: Floreffe, Dirty Talk, Gouden Carolus, and something I can’t even name anymore. After that I stumbled back to my crusty hotel, half-watched an episode of Andor, and blacked out somewhere between galactic rebellion and existential fatigue.

Brussels. Beautiful, broken, bloated Brussels. I would be back soon. The madness continues.