BBC documentary (2003) by Kenneth Bowser, based on the book by Peter Biskind. Easy Riders, Raging Bulls: How the Sex-Drugs-and-Rock ‘N Roll Generation Saved Hollywood tells the story of Hollywood in the 1960s, a time when the studio system was in crisis. Their films had become increasingly irrelevant.
The problem was that movies were run by studios rather than directors, and the studios had lost touch with what audiences wanted to see. Then a new generation of filmmakers emerged who reconnected with viewers. Directors such as George Lucas, Steven Spielberg, Martin Scorsese, Dennis Hopper, Sam Peckinpah, Francis Ford Coppola, Arthur Penn, Warren Beatty, Robert Altman, Jack Nicholson, and Peter Bogdanovich.
“In 1963 the studio system collapsed”, says Bogdanovich. “It was over.” After the disaster of Cleopatra (1963, Joseph L. Mankiewicz, Rouben Mamoulian), the Fox lot was shut down. It became a ghost town. Television took over. The old moviegoers died off, and American films grew more and more meaningless.
Meanwhile, art theaters screening foreign films were doing very well. Many of the new generation of filmmakers learned the language of cinema from auteurs like Fellini, Godard, and Truffaut.
Outside the studio system, Roger Corman played a pivotal role in training young filmmakers to make low-budget B-movies that performed well at the box office. Jonathan Demme, Martin Scorsese, Ron Howard, and Francis Ford Coppola all started under Corman. They succeeded by targeting the youth who flocked to the thousands of drive-in theaters across the country, audiences that loved horror and action. Corman also had a knack for choosing hot topics: Hells Angels were in the news, so he made The Wild Angels (1966, Roger Corman). LSD was trendy, so he made The Trip (1967, Roger Corman) based on a screenplay by Jack Nicholson.
In Hollywood, directors proved just how out of touch the studios were. Executives hated Bonnie and Clyde, but young people loved it. Studios had to adapt. Paramount, in deep trouble, was taken over by Gulf & Western, led by the eccentric Austrian Charlie Bluhdorn. He brought in the now-legendary Bob Evans as a producer, who helped turn the studio around. How? By giving directors more creative control. Like he did with Polanski, who made Rosemary’s Baby in 1968.
At Columbia, Bert Schneider also trusted and empowered directors, resulting in massive hits, most notably Easy Rider, released in 1969. The drug-fueled chaos of director Dennis Hopper and his team is visible on screen. It was a great film, and audiences loved it. It was the kind of movie that never would have been made under the old studio system. The same goes for Midnight Cowboy by John Schlesinger, also released in 1969 – an outstanding film. That same year saw The Wild Bunch by Sam Peckinpah, which pushed violent realism to a whole new level.
The 1970s began, and the director’s era was in full swing. Peter Bogdanovich released The Last Picture Show in 1971, a film rich in emotional depth and sexual content, more than audiences were used to at the time. Dennis Hopper tried to follow up on Easy Rider with The Last Movie, but botched the edit due to his drug use and constant partying. “I had final cut, but I cut my own throat,” he says in the documentary.
In 1972, Paramount released The Godfather in 4,000 theaters simultaneously, a massively successful strategy. The history of that production was recently chronicled in the excellent miniseries The Offer. Coppola had now become one of the greats. He used his influence to bring George Lucas back to Hollywood, where he made the wildly successful American Graffiti in 1973 – a film studios didn’t understand, but youth audiences loved. That same year marked the rise of another major talent: Martin Scorsese, whose Mean Streets won over critics and audiences alike with its originality and authenticity.
But 1973 belonged to Warner Bros., which released The Exorcist by William Friedkin. Using the same wide-release strategy as The Godfather, it became a huge box office hit. It was Friedkin’s second success after The French Connection, cementing his status as one of the untouchable directors of the time.
By now, the auteurs had taken over Hollywood. This led to artistic triumphs like Chinatown (1974). But the young directors hadn’t forgotten Corman’s trick of attracting young audiences. In 1975, Spielberg released Jaws, a film that redefined what success looked like in Hollywood. Corman said: “When I saw Jaws I thought: these guys know what I’m doing, and they have the money and talent and skills to do it better.” George Lucas took it even further with Star Wars in 1977. The age of the blockbuster had arrived.
It had taken a decade, but Hollywood was back on its feet. Expensive B-movies like Alien, Superman, and their sequels became the new studio model. For about ten years, directors ruled. That era came to an end in the late ’70s, but it was a glorious decade that produced countless classics – films still regarded today as some of the greatest ever made.
FRAGMENTEN UIT HET SCHEMERLAND 