For every George Clooney and Steven Spielberg, there are thousands of working class slobs in Tinsel Town. Bruce Campbell’s biography ‘If Chins Could Kill: Confessions of a B-Movie Actor’ is a homage to this B-crowd. Bruce who? That’s the point exactly. For those of us who grew up on a diet of classy horror movies in the eighties and nineties, he is a household name, for he was the star of one of the greatest horror series of that era: the holy Evil Dead trilogy (consisting of The Evil Dead, Evil Dead II and Army of Darkness).
‘If Chins Could Kill’ tells Bruce’s story. It was first published in 2001, so it doesn’t include the television adaptation of Evil Dead called Ash Vs. Evil Dead, but that’s no problem; there are plenty of great stories preceding that terrific cult show. In chapter 1, Campbell describes his childhood in Detroit, Michigan, with his parents and two older brothers. They did their fair share of monkeying around, and then good old Bruce became interested in girls. It became a lifelong obsession.
As he grew older, he had to find a way to keep on having fun. He discovered that his father Charles was an actor in a local theater. At age 14, Bruce joined the group and he soon played his first roles on stage. In the years that followed, he met various would-be actors and filmmakers, including one who would make it really big: Sam Raimi. After shooting a bunch of pretty cool 8 MM amateur films, Campbell, Raimi and another guy called Robert Tapert wondered: can we make a profession out of this?
The junior film crew decided to focus on the horror genre, because of the low budget required. For inspiration, they watched many horror shows at the drive-in theater and got a good sense of what audiences liked (when do they laugh? When do they scream?). Then they shot Within the Woods, the short predecessor of The Evil Dead. Their next challenge was a considerable one; they had to raise 150.000 dollars to be able to shoot their first feature length horror movie on 16 MM film (which they would afterwards blow up to 35 MM for cinema screenings) and to cover all other expenses. This seemed impossible, but they bought suits, went to work, and eventually raised the money.
After a grueling 12-week shoot in a run-down cabin in the woods of Tennessee, they canned the film, and luckily for the private investors, they delivered a genre classic. It turned out that its director was a genuine talent in visual storytelling, and Campbell undeniably a true horror star. True to the aim of his book, Campbell describes all the collaborators and the challenges they had to overcome to get this movie made. None of the other actors continued acting after The Evil Dead and all pursued other occupations.
If you’re serious about shooting a low budget movie, you should definitely read this book. It contains many tips on raising money, and then actually shooting it with hardly any resources. After that come the reshoots, the editing and sound editing, and then comes an even tougher part: marketing and selling the damn thing. Luckily for the crew, Stephen King saw their film at a movie event and wrote positively about it. His recommendation did miracles for the marketing of what was originally known as Book of the Dead, an unmarketable title; people might think they’d have to do reading at the screening. The investors of the retitled The Evil Dead made their money back, but the boys didn’t make anything. Yet, they now had a film under their belt.
What followed was the major flop Crimewave, co-written by The Coen Brothers. Campbell didn’t get a whole lot of work after that. He was in a soap series where he met his wife to be (a fragment from this show can be seen in Fargo, in the scene in which sociopath Gaear is watching television in the cabin). Crimewave could have been a career ender in Hollywood, but they had a fallback project: doing a sequel to the successful Evil Dead. Evil Dead II: Dead By Dawn (1987) became a legendary sequel and it is still considered to be among the greatest horror films ever made (it’s second on my top 10 horror list).
Still, Campbell – despite having played a lead role in a popular film – was no mainstream star and had to work as a security guard to make ends meet (“hey, you’re that guy from Evil Death, say that groovy line”). He also got divorced and met his new wife (a make-up artist) at a movie set. Campbell’s career would be closely tied to Raimi’s and in 1993, they would complete the trilogy with Army of Darkness. If you’ve ever wondered how much Bruce made with starring in the lead role in this movie ( I did!), the answer is in this book. It’s 500 K. This seems like an okay sum, but you have to subtract 25 percent for agents and managers leaving 375.000. Then deduct taxes (federal and state at the highest level) and you’re left with 187.500. Because he was recently divorced, his wife got half leaving Bruce with 93.750. This is still a lot of money, but considering it was two years work, he made just 46.875 a year, which is not what you’d expect a movie star (even a B-movie star) to make.
Still, Campbell continued to find work and most importantly: have fun. Especially when he went to New Zealand to work as actor and director on the tv-show Hercules: The Legendary Journeys and spin-of Xena: The Warrior Princess. In Campbell’s words: “shooting this show in New Zealand, away from studio interference, brought me back to the fun of filmmaking, like when we were shooting 8 MM movies back in Michigan.”
Read also: Ash vs Evil Dead: 5 Greatest Moments
FRAGMENTEN UIT HET SCHEMERLAND 